Case intro
Etch Group, a leading architecture and interior design firm, needed content that reflected their technical expertise and design sensibility across digital platforms. Aktion Media produced video and photography content for Etch Group — including coverage of a UAE villa interior design project — built to communicate real engineering and design value, not just visuals, while maximizing reach across social media.
Client: ETCH GROUP
Location: Dubai
Service: Architectural & Interior Design Video Content
Industry: Architecture & Interior Design
Duration: 3 Years
Photographer: CEMA
Challenges
Content needed to showcase genuine engineering and design expertise, not just surface-level visuals.
Scripts and videos needed to maximize views and engagement while staying accurate to the technical subject matter
Content needed to perform both organically and within paid Meta Ads campaigns promoting the project.
Content had to appeal to industry peers evaluating technical accuracy, as well as a general audience driving project inquiries.
Results
“Ahmed understood our vision from the first brief and delivered content that reflected the technical quality of our work. Professional, fast, and easy to collaborate with. “
CEO-FOUNDER
Hamza Abu Saleemah
